Ted Stevens, who at the time was Chairman of the National Self Build Association, asked me to help him launch the Self Build Association’s new website at an event in Downing Street. It was decided the event would take the form of a Self Build Masterclass and ‘self builders’ were invited to meet up with the likes of George Clarke, Kevin McCloud, Charlie Luxton, Tom Dyckhoff and Dan Cruickshank to discuss their self build projects once the website had been unveiled.
“Rob, I’ve got a great idea for a fundraiser – how about an outdoor cinema night!”
The venue for our first outdoor cinema event was perfect. The Tuckwell Theatre is a beautiful location. Organising the license to show the film took a while, but once that was arranged we marched on with promotion and selling tickets. Within 3 weeks we’d sold out! Thousands of people were made aware of The Wiggly Worm during the promotion of this event through use of social media and editorial in the press and 300 lucky ticket holders joined us in a fabulous evening of Tom Cruise and a trip down memory lane.
How do you turn a ‘new office launch’ event into something that clients and more importantly prospect clients want to attend? You need an idea that’s ‘sticky’ something that piques interest. Continue reading
BPE Solicitors has always taken its corporate social responsibility very seriously. Whilst working on their Stroud office launch I came across The Wiggly Worm charity and it’s No Child Hungry Gloucestershire campaign. I just knew that Wiggly and BPE would be a great fit and after talking to Rob Rees, founder of the Charity, an idea started to form.
“Claire has been a fantastic additional resource to GET supporting us with a variety of activities from a marketing/PR perspective. Claire helped us re-structure and re-develop our website to make it more user friendly and customer focussed. She also planned, organised and supported the case study activities which have been used as part of the website updating but also as stand-alone case studies which we now issue in our information packs and on our internal information TV in reception…
Creation of ‘Peggylicious’ brand which incorporates children’s books, merchandise and an online children’s club. These children’s books are now available in Waterstone’s store, online at Amazon, Peggylicious.me and Waterstones.com
The books are written in rhyme to help with reading development and are beautifully illustrated.
Accessories all branded with the two main characters in the books are also available. These can be purchased online from www.peggylicious.com
Peggylicious, is of course my own creation and based upon my very own, beautiful Cocker Spaniel, Peggy who accompanies me to all the book signings and readings that I do throughout the year.
This project has used all my skills as a marketeer and creative thinker.
“I recently worked with Claire on a project involving a charity of which I am a trustee. I found Claire to be incredibly professional, always working in her clients best interest. She is very bright, with a very good commercial head…and an excellent dose of creativity! Did I mention she is simply fun to do business with?I would welcome the opportunity to work with Claire on future projects.”
Debra Drew, Managing Director, Fabric Architecture
Working with the Art Couture team at this year’s Festival in Painswick was just fabulous. My client was the headline sponsor and as part of the package I was asked to support them with Marketing and PR.
There was a lot to do so I enlisted the help of a young graduate who needed some work during the Summer. Between us we blogged, wrote and sent out press releases to national and regional press, offered interviews with the judges, sent out direct mail to sixth form colleges and fashion students to invite them to enter and generally spent 4 months working on nothing else.
I worked with domiciliary care provider, Live Well at Home, for three years. Initially they called me in to oversee their re-brand. By the time the company was sold to the Guinness Trust I had become an integral part of the company, in charge of business development and strategy.
I’m absolutely thrilled to have played a tiny part in Abby Guilding’s success at the Women in Business Awards last night. Abby is Chief Operating Officer at The Wiggly Worm charity and I wrote her entry for the Contribution to the Community award which she won! Huge congratulations to Abby and the Wiggly Worm team. www.thewigglyworm.org.uk
My role: copywriting
Claire Harrison - Freelance Copywriter 