Brand Creation, Copywriting, Marketing & PR, Website development & e-commerce
Creation of ‘Peggylicious’ brand which incorporates children’s books, merchandise and an online children’s club. These children’s books are now available in Waterstone’s store, online at Amazon, Peggylicious.me and Waterstones.com
The books are written in rhyme to help with reading development and are beautifully illustrated.
Accessories all branded with the two main characters in the books are also available. These can be purchased online from www.peggylicious.com
Peggylicious, is of course my own creation and based upon my very own, beautiful Cocker Spaniel, Peggy who accompanies me to all the book signings and readings that I do throughout the year.
This project has used all my skills as a marketeer and creative thinker.