Your Co-op (The Midcounties Co-operative)

I’ve been a freelance copywriter for the Your Co-op teams responsible for Energy, Broadband, Mobile, Childcare and Membership communications since March 2021. This community driven business is committed to building a fairer, greener world and I’m honoured to be a part of it.

I’ve been writing print and digital campaigns and customer communications for Your Co-op Energy and am so passionate about Community Power – the only tariff in the UK so source 100% green energy from community generated wind, hydro and solar farms that I’ve signed up!

I’m currently helping the membership team with monthly email communications to members as well as food offers, landing pages and community news on the Your Co-op app.

Really enjoy working with such lovely people!

Your Co-op Utilities Trading Group have worked with Claire for some time since being introduced by our COO, who had the benefit of meeting and working with Claire previously. We often have quick turnaround campaigns which can need a mix of headline copy and content to shape them for differing audience groups. Claire has been adept at managing our requirements, is a competent, confident and clear writer, excellent in turning content around quickly, and a joy to work alongside. We’ve had the added benefit that a great working relationship developed between Claire and our freelance Designer Lisa, and between them we have been able to develop some strong call to actions with a focus on original stories we can tell with consistency, to engage the right people in right actions and with brand consistency – to make a switch to low carbon Utilities. I’d highly recommend Claire to support any marketing team looking to get more from their marketing campaigns.

Jacci Marcus, Head of Digital Customer Experience

Website Content

If you have a new website in the pipeline, or if you’re halfway through and don’t have time to finish writing the content, I’d love to help.

I’m a website copywriter with a fierce love for storytelling and crafting memorable client experiences.

Maybe you want your website copy to feel like your favourite pair of jeans: casual and comfortable. Or maybe you’re looking for a more executive suit type of feel.

No matter what your style, I’ll tailor my words to fit your brand story.

Click on the logos below to see some examples of websites I’ve written.

endsleigh logo


The Finance Roome

I was engaged by The Finance Roome as their freelance marketing manager/copywriter. The Finance Roome is a financial services company providing mortgages and insurance products for individuals and businesses. I’ve been involved in writing, project managing and co-ordinating their new website, planning media strategy, writing and co-ordinating all social media, newsletters and digital campaigns. I also wrote a number of guides for The Finance Roome to use on their website and for content on social media and was instrumental in creating their monthly newsletter and blog posts.

Assured Futures

I first met Ian Sawyer, Commercial Director of Assured Futures, when he kindly gave me some office space when I first went freelance many years ago. At that time he was M.D. of A-Plan Insurance. I’ve recently been helping him out with copy for the Assured Futures and A-Plan websites, writing about Business and Life Insurance.  Click on the logos to take a look.


Gulf Oil

Gulf oil copy viz

A short project writing digital content to support the launch of Gulf Oil’s sponsorship of Manchester United. Created the hashtag #GulfGetsYouThere which was used on all social media for this launch.

Endsleigh Insurance

I was initially appointed by Endsleigh Insurance to write copy for their refurbished website and was then invited back to re-write their website when the company went through a complete re-brand.  Take a look.

As part of the Endsleigh digital team it was also my job to write blog posts and SEO driven content to engage students with travel, gadget, life and car insurance.  The role included researching and writing content such as this piece about moving out of halls.

BPE Solicitors

It was great to be back at BPE Solicitors – like stepping back into a pair of old shoes.  I helped out while the Marketing Manager was on maternity leave, writing and project managing brochures, writing collateral for a major charity event, including creating content for social media – writing web copy, project managing video testimonials and various internal communications.  Here’s a little something I had a hand in!

Here’s some early work I did on BPE’s brand launch Ad campaign.

And this is a digital retail campaign I created. Click on the images for a clearer view.