Your Co-op (The Midcounties Co-operative)

I’ve been a freelance copywriter for the Your Co-op teams responsible for Energy, Broadband, Mobile, Childcare and Membership communications since March 2021. This community driven business is committed to building a fairer, greener world and I’m honoured to be a part of it.

I’ve been writing print and digital campaigns and customer communications for Your Co-op Energy and am so passionate about Community Power – the only tariff in the UK so source 100% green energy from community generated wind, hydro and solar farms that I’ve signed up!

I’m currently helping the membership team with monthly email communications to members as well as food offers, landing pages and community news on the Your Co-op app.

Really enjoy working with such lovely people!

Your Co-op Utilities Trading Group have worked with Claire for some time since being introduced by our COO, who had the benefit of meeting and working with Claire previously. We often have quick turnaround campaigns which can need a mix of headline copy and content to shape them for differing audience groups. Claire has been adept at managing our requirements, is a competent, confident and clear writer, excellent in turning content around quickly, and a joy to work alongside. We’ve had the added benefit that a great working relationship developed between Claire and our freelance Designer Lisa, and between them we have been able to develop some strong call to actions with a focus on original stories we can tell with consistency, to engage the right people in right actions and with brand consistency – to make a switch to low carbon Utilities. I’d highly recommend Claire to support any marketing team looking to get more from their marketing campaigns.

Jacci Marcus, Head of Digital Customer Experience

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