Inclusive dance production company, Gdance, had just come through a period of restructure, it had lost direction and become confused about its offer, trying to be all things to all men.  Funding streams had dried up and the Charity had to make some difficult decisions. A new streamlined Gdance was looking to affirm its position as a leading ambassador and creator of leading inclusive dance theatre productions and films.

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As well as working with private individuals, the private client team at BPE Solicitors provides a number of services that are also beneficial to business clients.  They needed to find a way to sell these services into Companies as well as encourage the firm’s commercial teams to promote them to existing clients.

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Most people know that blogging is an important piece of kit in your marketing tool box. Search engines love websites that are frequently updated with fresh content and on a website, the blog is generally the best place to do this.  It’s unlikely that you’ll update your home page, history, services, products etc on a daily or weekly basis, but a blog gives you the opportunity to post up-to-date, industry relevant, interesting content as often as you like. Companies that blog typically gain at least twice as much web traffic as those that don’t.

If you’re interested in the type of content you could blog about, take a look at a couple of companies I’ve written blogs for: Hayley Oxley,  Vitruvius,  The Finance Roome and Endsleigh Insurance. If you’d like to chat about your blog and how to keep it fresh and interesting, why not drop me a line on claireharrisonwriter@gmail.com

Vitruvius is a leading construction management partner, working with commercial clients across a wide variety of industry sectors to define, manage and deliver large construction projects on time and on budget. I’ve been working with Vitruvius since November 2015.  The first project was to assist Vitruvius in writing a large tender document and to write and co-ordinate the design and production of their new website which was launched in December 2016.  I also produced a marketing communications plan.

During production of the new website, which included interviewing clients and creating video testimonials, I worked with Vitruvius to develop their brand and streamline the company’s offering.  Previously the Company was promoting too many services making it difficult to define key points of difference.

Everyone’s brain naturally forms neural pathways or ‘mental ruts’ – but if you apply stimulus to the brain it forms new pathways, helping you to think differently.

Innovative training company, Treehouse helps company’s learn to ‘think differently’. Whether it’s the next ‘big idea’, trying to improve staff motivation or a strategy to improve profit, their innovative programmes provide the stimulus needed in an inspiring, fun, deliberate and effective way. It works for everyone in any field.  Clients include Twinings, Ministry of Defence, BAE and The National Trust.

I worked with Treehouse from February 2016 until Sept 2018 initially writing and uploading blog posts and overseeing production of their new website, but then working closely with Helen Westendorp, Treehouse Director, across a wide range of activities including helping with bid writing, marketing communications, brand champion and copywriting of all marketing assets.